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Whereas neoliberalism posited a market that was intrinsically ineffable and unknowable, every actor partaking on the concept of optimum stupidity and blindness as to the full, majestic logic of the market, now the market is understood, and shaped, by way of data extraction. The more monetary transactions are mediated by computing, the extra flows of objects, goods, our our bodies and providers may be tracked by sensors and chips, the additional surveillance cameras and government and company info produce digital information, and the extra of day by day expertise is recorded and amassed as information (cf Google Road View), the more markets may be professional-actively anticipated, produced and formed. Actuality itself is monopolised and commodified: turning into, in Polanyi’s terms, a fictitious commodity.
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